B2B CASE STUDY
Helping Microsoft inform (and win over) cybersecurity pros
The challenge
Cybersecurity has only increased in importance as global threats have become more sophisticated. To help CISOs and other security leaders stay up to speed with the latest best practices and AI-enhanced innovations, Microsoft needed emails that spoke the language of cybersecurity pros without deploying scare tactics or slipping into jargon.
Approach
To help drive the campaign narrative over a series of emails, I collaborated with product marketing to elevate audience insights and the most relevant messaging from the brief. I then wrote with busy C-level security leaders in mind, prioritizing key points they needed to know while using benefit-first bullets to break up the content for easy reading.
Results
Clear, compelling copy dialed into Microsoft’s brand voice. The content quickly informs readers of the latest threats, drives traffic to helpful resources, and keeps Microsoft solutions top-of-mind among cybersecurity professionals.
DELIVERABLES
Security Insider email copy
3 Tips for Comprehensive Data Security email copy
Data Security Index email copy
